5 Causes Magnificence Manufacturers Ought to Rent Vetted Freelance Entrepreneurs

In 2020, coronavirus destabilized the sweetness business—and the business remains to be in flux at this time. From 2005 to 2019, international magnificence revenues grew steadily, in response to a McKinsey report. In 2020, although, they dropped 9.7% YoY, in response to an IBIS report. With solely important companies working, folks clearly went out much less–and wore much less make-up.

One other seismic shift? Whereas they stayed in, folks downloaded TikTok. It was the most-downloaded app of 2020—and it accelerated and decentralized magnificence development cycles.

How ought to magnificence manufacturers strategy advertising on this wildly fluctuating demand panorama? By leaning on vetted freelancers from on-demand expertise platforms. MarketerHire, for instance, connects manufacturers with top-shelf freelance entrepreneurs, rapidly and with no long-term contracts.

It’s exhausting to disregard such an agile choice amidst ongoing pandemic uncertainties and ever-changing TikTok magnificence developments.

Nonetheless unsure? Listed here are 5 key causes that freelance entrepreneurs simply make sense.

1. They might help your merchandise go viral on TikTok.

TikTok’s superpower is perhaps advertising magnificence merchandise. Have a look at skincare model The Bizarre: It had some main successes on TikTok—like a viral user-generated before-and-after duet highlighting the facility of its $8 peeling answer, which acquired greater than 600,000 likes. TikTok traction like that may drive down buyer acquisition prices (CAC), in response to Doe Lashes’ CEO Jason Wong. “Our CAC on Fb is $27 [at Doe Lashes], and our blended CAC is $8 due to TikTok,” Wong advised MarketerHire.  “[Organic] TikTok drove our buyer acquisition prices down by 60%.”

Due to the platform’s near-prophetic algorithm, different magnificence manufacturers can see related successes with natural and earned TikTok. A contract social media supervisor might help you take a look at the channel (or audit your present technique) and see for your self.

2. They will make paid social convert quicker than you may.

In case your paid social technique remains to be a piece in progress—or if it acquired derailed by Apple’s privateness updates final yr—a freelancer might help. Simply ask Drishay Menon, co-founder of males’s skincare model Bottlecode. Within the firm’s early days, he and his fellow founders tried to DIY their paid social technique. It was more durable than it regarded. “How do you study from these channels when you find yourself constrained by money?” Menon mentioned to MarketerHire. “It was actually powerful to have the ability to perceive: Are we doing this proper?”

Freelancers don’t face the identical challenges. They work with a number of shoppers, and have various, latest knowledge factors on efficiency benchmarks and optimum focusing on. So Menon employed a contract paid social media marketer by way of MarketerHire—and acquired outcomes quick. Bottlecode’s income proceeded to develop 18% MoM for 5 consecutive months.

3. They’ve labored for magnificence giants like Glossier and Curology.

“A a lot better marketer will freelance for you than will be just right for you at 99% of firms,” MarketerHire CEO Chris Toy defined. That’s very true for magnificence manufacturers hiring by way of MarketerHire’s community, which incorporates vetted freelance entrepreneurs who’ve labored with Glossier, Curology, Elizabeth Arden, and extra. Hires like these have labored on nationwide campaigns and know the sweetness panorama just like the again of their hand. With their assist, you may refine your positioning and messaging till it resonates. Measurably.

4. They will drop in for key one-off initiatives, like product quizzes.

Prose hit $100 million in income in 2021 promoting {custom} shampoo, conditioner, and styling product blends, formulated primarily based on on-line quiz outcomes. First-party knowledge from magnificence quizzes like these can get fairly granular; Prose’s quiz, for instance, asks concerning the consumer’s hair texture and household historical past round hair loss. This type of info can inform not solely personalised merchandise, however personalised e mail and SMS retention campaigns. With the best knowledge structure and technique, a quiz pays dividends for years to come back—and a contract marketer can rise up for you in a flash.

5. They’re accessible on-demand.

Hiring a full-time candidate can take months. MarketerHire can match you with a freelancer in as little as 48 hours. “On-demand is a extremely highly effective idea,” mentioned Chris Toy. “With MarketerHire, the objective was to take some cues from different essential tech gamers just like the streaming and transportation industries to realize steady innovation.” Magnificence developments transfer quick, and with MarketerHire, you may too. They’ll match you with a contract marketer custom-selected on your wants in as little as 48 hours.

Get began with MarketerHire at this time. With code Beauty500, you will get $500 off your first rent with MarketerHire.

Leave a Comment