Clear magnificence manufacturers altering the UAE beauty panorama

As soon as upon a time, being a savvy make-up buyer meant realizing your shade of basis in any model and with the ability to apply crimson lipstick with no mirror.

Now, with the rising dialog about the usage of chemical substances, water wastage and the way recyclable packaging might or might not truly be, growing numbers of shoppers are starting to query what precisely their make-up is fabricated from. Confronted with lists of obscure chemical substances and considerations about greenwashing environmental credentials, it’s little marvel that clear magnificence is on the rise within the area.

Right here we take a look at 4 firms that put the important thing problems with recycling and chemical-free components on the coronary heart of all the things they do.


Peach Perfect shampoo and body bar by Upfill. Photo: Upfill

Co-founded in 2021 by Mariam Khafagy, Upfill was arrange as a substitute for the deceptive claims of many commonplace cosmetics and physique care merchandise. With an ethos of “it’s cool to care”, Khafagy and her accomplice mixed their backgrounds in chemical engineering, advertising and entrepreneurship, to analysis the components of many main manufacturers of pores and skin and physique care. Realising typical merchandise had solely 10 per cent energetic components, with the remainder being water (as much as 70 per cent), chemical substances (as much as 10 per cent) and non-recyclable plastics (as much as 10 per cent) the pair determined to create a spread that modified the ratio.

After three years of product growth, the result’s a sequence of strong bar physique and haircare merchandise which might be water aware, vegan and have pure components at their core. Packaged in refillable, recyclable tins, the vary of strong physique, shampoo and face bars are additionally fully silicone, paraben and sodium lauryl sulphate (SLS) free. Silicone is utilized in magnificence merchandise for its smoothing impact, and is commonly present in commonplace shampoos and conditioners. Parabens are preservatives and assist lengthen the shelf lifetime of merchandise, whereas SLS is a generally used foaming agent.

Since launching, Upfill has introduced partnerships with Azraq, a UAE marine conservation non-profit organisation and recycling app Recapp.

Extra data at

Pores and skin Story Clear Magnificence

Skin Story products are free from talc, mineral oils, sulphates, parabens and silicone.

Pores and skin Story was based within the UAE by sisters Nidhi and Rashi Sethi in response to their very own pores and skin struggles. With Rashi allergic to most of the chemical substances utilized in cosmetics and Nidhi unable to search out merchandise appropriate for her pores and skin tone, collectively the pair launched into a journey to create the merchandise they craved.

The result’s three versatile multi-sticks in three completely different tones – Legacy, Naked and Daring – that serve completely different functions. Naked is created from castor oil and moringa oil to moisturise the pores and skin, whereas Daring mixes long-lasting pigment with avocado oil, camellia japonica seed oil and marula oil for a buildable contour stick. Legacy makes use of the identical oils for a rosy blush with a powdery end. All three merchandise are free from talc, mineral oils, sulphates, parabens and silicone.

Extra data at

La Bouche Rouge

La Bouche Rouge products packaged in stylish cases. Photo: La Bouche Rouge

Which means crimson lips in French, La Bouche Rouge is a Paris model that’s obtainable within the UAE. Based by Nicolas Verdier, with a long time’ price of data from working for L’Oreal, Lancome and Armani Magnificence, he got down to create merchandise that stability excessive efficiency with environmental duty.

Utilizing solely pure formulation and 0 plastic, the vary is in depth, overlaying lipsticks, lip liners, lip balm and scrubs, complexion units, mascara, liners, eye shadows, eyebrow pencils, eyebrow serums and brushes. With a company-wide dedication to make use of solely responsibly cultivated, pure components, that should be traceable and domestically sourced to scale back omissions.

Bought in packaging designed to be refillable, but include luxe touches akin to a camel leather-based lipstick case, the merchandise are free from silicone, beeswax and petrochemicals.

Extra data at

Secret Pores and skin

Secret Skin has recently added Tabitha James-Kraan products to its clean beauty line.

Arrange in 2020 by Anisha Oberoi this on-line platform has grown from her private journey. A 2010 analysis of breast most cancers precipitated Oberoi to endure intensive chemical therapies that left her well being deeply compromised, but a seek for toxin-free pores and skin merchandise revealed they have been skinny on the bottom.

“It was on this desperation that I used to be impressed to do one thing entrepreneurial round magnificence and wellness in order that I might make a distinction to the lives of ladies like myself,” Oberoi explains.

Now, with a dedication to “folks, planet and function”, her web site is a gathering place for international skincare manufacturers that keep away from dangerous chemical substances, whereas serving to to teach and help girls looking for options to the usual fare. With manufacturers akin to Rahua, Grown Alchemist, Amly and the UAE’s KJ Serums, Secret Pores and skin goals to advertise girls’s well being, by spreading consciousness concerning the damaging chemical substances discovered in lots of manufacturers.

Providing a holistic strategy, Oberoi has even partnered with recycling app ZeLoop to assist prospects scale back their plastic use and carbon footprint, and is constructing a group of Clear Crusaders by way of an eco-rewards programme.

Extra data at

Up to date: December 28, 2021, 6:07 AM

Leave a Comment