Goal’s Magnificence Assortment Simply Received *Even Higher* with Practically 40 New Manufacturers

Prepared for a magnificence pick-me-up? Goal simply launched practically 40 new magnificence manufacturers, together with clear and Black-owned manufacturers that provide you with extra methods than ever to lose observe of time procuring within the magnificence aisles or on Goal.com. Half of the brand new manufacturers are unique to Goal, with a whole lot of latest hair, nail, make-up, skincare, tub and physique choices that can assist you appear and feel a-maz-ing. With most gadgets $10 or much less, we are able to’t consider a extra reasonably priced, handy technique to check out the newest tendencies and merchandise and discover new favorites.  

“Our visitors flip to Goal for the newest in magnificence, and with the addition of practically 40 new magnificence manufacturers, we’re elevating the bar on our premier magnificence expertise, with a powerful give attention to our dedication to Black-owned or -founded manufacturers and Goal Clear choices,” says Cassandra Jones, vp and normal supervisor, magnificence and cosmetics, Goal. “Due to our assortment of nationwide, trending and unique magnificence manufacturers and our suite of achievement providers like Drive Up, Order Pickup and same-day supply with Shipt, visitors will uncover pleasure in Goal magnificence as they store in shops or on-line.” 
A set of Kyutee stick-on fingernails next to a person filing their nails; a Thread complexion stick; and a jar of GlowRx Detox Charcoal Mask next to a bottle of Moringa Face Oil.

Inclusive manufacturers and wonder choices for all 

Goal’s latest magnificence finds characteristic 20 Black-owned or -founded manufacturers — and practically all the new merchandise meet our Goal Clear requirements for ingredient transparency. It’s a win-win and actual progress towards Goal’s dedication to spend $2 billion with Black-owned companies by 2025 and add extra Black-owned manufacturers to our assortment. In magnificence manufacturers alone, we’ve upped our Black-owned and -founded assortment by 65% since 2020. With new additions like GlowRx, Thread, Kyutee, Pink Lipps, G.L.A.M., and extra, we’re main the business with 70+ Black-owned or Black-founded manufacturers in shops and on-line. The latest assortment can even embody latest graduates from our Goal Takeoff accelerator program, together with Frederick Benjamin, Sassy Hair, Undefined Magnificence and extra. Whether or not it is skincare, cosmetics, nails or tub, there’s one thing for everybody.   

Three sets of Love Seen false eyelashes, Skinsei face serum, and a variety of Pure Culture face products.

Clear magnificence  

Clear magnificence is a precedence for our visitors and for Goal. This month we’re including 1000’s of merchandise from new and present manufacturers that meet our Goal Clear requirements for ingredient transparency — our clear magnificence assortment now totals greater than 8,000 merchandise. New, unique magnificence manufacturers like Love Seen, Pure Tradition, Skinsei and extra are a part of our ever-growing checklist of unpolluted manufacturers, giving visitors extra choices than ever. 

Our dedication to ingredient transparency helps our sustainability technique, Goal Ahead. As a part of this dedication, we just lately introduced Goal’s Constructing Blocks for Higher Merchandise (B3P) program — only one instance of how we’re utilizing our measurement and scale to assist small companies and entrepreneurs create clear magnificence and private care merchandise.  

Store our new magnificence manufacturers in shops and at Goal.com, and keep tuned for extra magnificence information. 

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