Halsey is among the many, many celebrities to drop a magnificence product line on adoring followers in recent times. It may be straightforward for these celebrities to easily trot out in entrance of the digicam, wow an already attentive viewers with some flashy advertising, and push a product ahead that isn’t really very efficient.

The truth is, that’s precisely what skilled magnificence columnists like Tamim Alnuweiri says occurs with most superstar magnificence manufacturers. Nonetheless, Halsey’s isn’t one in all them. The truth is, Alnuweiri gave Halsey a coveted top-choice slot on her listing for InStyle. Let’s take a more in-depth look to seek out out why!
Who’s Tamim Alnuweiri?
As her profile for InStyle explains, Alnuweiri is a author who has coated many subjects, together with style, wellness, and music. With practically a decade of expertise, her contributions to InStyle lean closely on magnificence protection, and she or he’s change into a seasoned author who often brings in-depth skilled perception into her reporting on skincare, make-up, and extra.
As her bio states, “She stays updated and knowledgeable by repeatedly interviewing and consulting main consultants within the magnificence business, together with dermatologists, make-up artists, and aestheticians.” Her work has been revealed in lots of main publications, together with PEOPLE, Well being, Form, and Southern Dwelling, along with InStyle.
In different phrases, Alnuweiri’s protection of magnificence merchandise is thorough, examined, and expansive. Her suggestions are backed with proof.
Tamim Alnuweiri recommends Halsey’s model over many superstar choices
Writing in March 2022, Alnuweiri had harsh phrases for the development of superstar magnificence manufacturers. “At the same time as somebody whose job is to actually sustain with magnificence releases, I generally discover my head spinning,” the author defined.
She went on to say she had tried “nearly each celebrity-created” make-up and skincare product and located most of them missing. Many are a veneer of flashy advertising with none so-called “hero merchandise” (a model’s essential defining product) or efficient substances to make them stand aside.
That was not the case for Halsey’s model About-Face. What began as a trial of Paint-It Matte lipstick ended together with her getting a number of shades of Matte Fluid Eye Paint and ultimately attempting virtually each product within the in depth line. She concludes she is “not even barely exaggerating once I say you possibly can’t go improper with something from About-Face.”
Specifically, Alnuweiri discovered the long-lasting utility of the Eye Paint to be spectacular. The “vivid, daring” look is one which lasts lengthy into the evening, and it will also be blended into liquid for a extra delicate look. One other product from About-Face that caught Alnuweiri’s optimistic consideration was the Mild Lock Lip Gloss.
Lip gloss as a revived development wasn’t successful over Alnuweiri, however the About-Face model modified her thoughts. “It has completely no stick or tack to it,” she wrote. The truth is, Alnuweiri loves About-Face a lot that three of her private 10-product routine choices come from the model, in keeping with an article she wrote for InStyle earlier in 2022.
What different superstar manufacturers does Tamim Alnuweiri advocate?
Whereas Halsey definitely will get a lot of love from Alnuweiri, the author had another suggestions throughout the superstar magnificence development. Selena Gomez’s model Uncommon Magnificence impressed with Liquid Contact Weightless Basis and Gentle Pinch Liquid Blush. Each merchandise go on easy and assist present a glowing look that’s “vibrant, contemporary, and wholesome.”
One other winner was Rose Inc from Rosie Huntington-Whiteley. After pondering that the merchandise have been “too minimal,” Alnuweiri ultimately got here round to their enchantment. She defined that they’re a fantastic possibility for a bit increase “with out having to decide to my full-fledged routine.” They could be delicate, however they supply “effortlessly stylish” appears to be like.