Manufacturers investing in AI and AR are ‘rising in double digits’

The agency says a few of the business’s fastest-growing manufacturers are embracing AI and are seeing appreciable gross sales progress on the again of it.

“Now we have seen a rising variety of magnificence and cosmetics manufacturers leveraging AI and AR options, and the manufacturers investing in these applied sciences are rising in double digits,” ​Excellent Corp. founder and CEO Alice Chang advised CosmeticsDesign Asia​.

She mentioned that Excellent Corp. was supporting “lots of of name companions all over the world who’re leaning into this digital transformation”, ​including: “We imagine AI and AR will proceed to be on the forefront of digital acceleration and person expertise in magnificence and trend within the years to come back.”

Product suggestions tailor-made to persona traits

Chang made these feedback within the context of the launch of AI Persona Finder, the newest addition to the agency’s suite of AI and AR-powered SaaS (Software program as a Service) options.

Powered by its patented AgileFace expertise, the brand new expertise is anchored within the so-called ‘Massive 5’ persona traits utilized in psychometric assessments. These are: extroversion, conscientiousness, openness, agreeableness and neuroticism. Based mostly on the evaluation, the AI engine will match shoppers with a number of doable persona traits and ship personalised product suggestions throughout a model’s e-commerce channels.

“By integrating the expertise, magnificence and beauty manufacturers can create a seamless omnichannel technique that gives clients with immersive, entertaining and personalised experiences. In consequence, clients’ on-line purchasing experiences will be significantly enhanced,” ​mentioned Chang.

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