Prime 10 Highest-Rating Magnificence Manufacturers On Social Media

When a magnificence model creates a brand new marketing campaign and companions with magnificence influencers to unfold the phrase on social media, Tribe Dynamics measures its success. This information is essential for profitable magnificence advertising, when client engagement is at all times the final word purpose. 

Tribe Dynamics supplies magnificence entrepreneurs with data-driven month-to-month reviews. For February 2022, the crew at Tribe Dynamics has recognized the manufacturers that ranked highest on social media—together with the influencer advertising methods that fueled their success.

MAC, Eucerin & Bumble and Bumble prime the lists for highest-ranking cosmetics, skincare and hair care manufacturers. Feedback from Tribe Dynamics’ crew mentions the uber-successful social media campaigns that earned these manufacturers the highest spot.  

See highlights from the report under, which incorporates the sweetness manufacturers within the Prime 10 in numerous classes. Obtain the complete report, which incorporates vogue manufacturers and different international locations—or view it right here.

Observe: When rating manufacturers, Tribe Dynamics makes use of EMV—Earned Media Worth. EMV is the corporate’s proprietary metric for quantifying the estimated worth of client engagement with digital earned media. 

Highest Rating Manufacturers within the US on Social Media in February 2022

Prime 10 Cosmetics Manufacturers

  1. MAC
  2. Colourpop
  3. Fenty Magnificence
  4. Anastasia Beverly Hills
  5. Charlotte Tilbury
  6. NYX Skilled Make-up
  7. Morphe
  8. Profit
  9. NARS
  10. Huda Magnificence

Feedback from Tribe Dynamics:

“MAC soared to the No. 1 spot with $43.0M EMV, a 76% month-over-month enhance. This progress was spurred by rapper Saweetie (@saweetie on TikTok), in partnership with musician Cher (@cher), who invited influencers to “Present me what your MAC can do!”

“Over 1.6k influencers responded to the problem in February 2022, serving to #MACChallengeAccepted generate $18.9M EMV.”

Prime 10 Skincare Manufacturers

  1. Eucerin
  2. Glow Recipe
  3. Tatcha
  4. TULA
  5. Sunday Riley
  6. Caudalie
  7. Fenty Pores and skin
  8. Youth to the Folks
  9. Supergoop!
  10. The Inkey Listing

Feedback from Tribe Dynamics:

“Dermatologist-backed skincare model Eucerin burst onto the Prime 10 leaderboard in February, reaching a jaw-dropping 2.0k% month-over-month progress because of its viral #28DaysofEucerin TikTok problem.” 

“The marketing campaign, which invited TikTokers to point out off their each day skincare habits utilizing Eucerin merchandise, garnered 7.7 billion views on the platform, with the related hashtag producing $17.2M EMV—97% of Eucerin’s month-to-month complete ($17.8M).” 

“Practically 1.5k influencers participated within the problem, inspiring 3.1k items of content material in an effort to win a 12 months’s provide of Eucerin physique lotion.”

Prime 10 Hair Care Manufacturers

  1. Bumble and Bumble
  2. Olaplex
  3. Redken
  4. Schwarzkopf Skilled
  5. Wella
  6. K18 Hair
  7. Ouai
  8. Oribe
  9. Brazilian Bond Builder
  10. Kerastase

Feedback from Tribe Dynamics:

“Bumble & bumble posted astronomical numbers in February, rocketing to the No. 1 spot within the Prime 10 with $20.4M EMV—an astounding 1.8k% month-over-month surge. Practically all ($19.7M EMV) of this complete stemmed from the model’s #BbStyleFearlessly TikTok marketing campaign, which noticed influencers share their haircare and wonder routines beneath the Bumble & bumble banner.”

“The marketing campaign resulted in a dramatic reconfiguration of the model’s creator neighborhood: influencers who hadn’t posted about Bumble & bumble in January powered $20.3M EMV, accounting for 99 of the model’s prime 100 EMV-drivers in February. These incoming advocates fueled 561% and 547% MoM growths in Bumble & bumble’s neighborhood measurement and put up depend, respectively.”

Congratulations to all of the manufacturers within the prime 10!

Learn Extra

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