DENTON, Texas, Aug. 10, 2022 /PRNewswire/ — Sally Magnificence simply introduced the winners of its third Domesticate accelerator program, an annual initiative launched in 2018 that helps small companies by bringing their distinctive, progressive merchandise to customers on a bigger scale.

Whitney Eaddy - Founder, Juices & Botanics

Whitney Eaddy – Founder, Juices & Botanics

Sally Magnificence was constructed on arming customers with the perfect merchandise and training to empower their DIY magnificence experiences. Recognizing that so a lot of these best-in-class merchandise are created by small firms bursting with potential, the retailer has constructed a popularity for fostering undiscovered expertise. Sally Magnificence was the primary nationwide magnificence retailer to offer manufacturers like Mielle Organics, The Mane Alternative and Arctic Fox in-store distribution.

“We’re all the time on the lookout for new, unique merchandise to convey to our customers on the lookout for pro-quality merchandise at an reasonably priced worth. In doing that, we’re dedicated to filling gaps out there and constructing new manufacturers by giving them the help and the retail alternatives they should attain new ranges of success,” mentioned Maryann Herskowitz, Group Vice President of Merchandising, Sally Magnificence. The most recent Domesticate winners, LUXXI (press-on nails) and Juices & Botanics (hair care), will each be out there in choose Sally Magnificence shops and on starting January 2023.

The 2022 Domesticate Winners

LUXXI Jasmine Shamberger created LUXXI in June 2020 to raise and modernize the press-on nail expertise. The extremely sturdy press-on nails are vegan and cruelty-free, and they’re simply as straightforward to take away as they’re to use. In below 10 minutes, customers can obtain a salon-quality, on-trend manicure at house for a fraction of the fee.

“I have been procuring at Sally Magnificence for years – they’re the go-to vacation spot for DIY magnificence,” shared Jasmine Shamberger, Founder, LUXXI. “To have Sally Magnificence as our first retail accomplice, guiding and mentoring us throughout this course of, is unbelievable. This can be a once-in-a-lifetime alternative that may actually take LUXXI to the following stage.”

Juices & Botanics Whitney Eaddy could not discover a constant hair product line that alleviated dryness and helped with manageability and size retention, so she determined to shut the hole for herself and lots of others. Juices & Botanics makes use of a proprietary course of involving light-weight humectants, pure proteins, silk amino acids and essential nutritional vitamins to penetrate the hair fiber, bettering the absorption of water and vitamins. The result’s hair that may naturally maintain, and finally retain, moisture and size, creating the optimum surroundings for wholesome progress.

“As knowledgeable hairstylist and salon proprietor, I’ve all the time related with Sally Magnificence by my very own private hair journey and my purchasers,” mentioned Whitney Eaddy, Founder, Juices & Botanics. “Being a part of the Domesticate program is a full-circle second for me since I’m initially from Denton, Texas, the place Sally Magnificence’s headquarters is positioned. This partnership will give extra folks with textured hair entry to the Juices & Botanics line of modern merchandise to help a wholesome pure hair journey, and I could not be extra excited.”

LUXXI and Juices & Botanics each went by a rigorous course of earlier than being chosen as this yr’s winners. The Domesticate program started with a 4-week digital retail readiness boot camp that provided insights and recommendation in key areas similar to Advertising and marketing, Merchandising, Authorized, E-commerce and Retailer Operations. On the boot camp’s finish, finalists took what they already had – and what they discovered – to pitch their enterprise to Sally Magnificence Holdings executives who then decided the Domesticate winners. To create pleasure, customers had the possibility to take part within the course of by voting for the model they needed to see in shops. As winners, LUXXI and Juices & Botanics every obtain distribution at Sally Magnificence, $15,000 in funding and a 12-month mentorship.

“Popping out of the choice course of, we recognized unbelievable entrepreneurs with breakthrough merchandise that we knew would assist customers higher care for his or her hair and categorical themselves by nail artwork. We stay up for watching their companies develop,” mentioned Herskowitz.

For extra details about the Domesticate winners, please go to

About Sally Magnificence Holdings, Inc.
Sally Magnificence Holdings, Inc. (NYSE: SBH), because the chief in skilled hair coloration, sells and distributes skilled magnificence provides globally by its Sally Magnificence Provide and Magnificence Methods Group companies. Sally Magnificence Provide shops provide as much as 7,000 merchandise for hair coloration, hair care, nails, and pores and skin care by proprietary manufacturers similar to ion®, Generic Worth Merchandise®, Past the Zone® and Silk Parts® in addition to skilled strains similar to Wella®, Clairol®, OPI®, Conair® and L’Oreal®. Magnificence Methods Group shops, branded as Cosmo Prof® or Armstrong McCall® shops, together with its outdoors gross sales consultants, promote as much as 10,000 professionally branded merchandise together with Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Olaplex®, meant to be used in salons and for resale by salons to retail customers. For extra details about Sally Magnificence Holdings, Inc., please go to

Jasmine Shamberger - Founder, LUXXI

Jasmine Shamberger – Founder, LUXXI

Sally Beauty logo (PRNewsfoto/Sally Beauty)

Sally Magnificence brand (PRNewsfoto/Sally Magnificence)



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