The Traders Behind Movie star Magnificence Manufacturers – WWD

Lately, it looks like each superstar has launched a magnificence model.

There’s Gwen Stefani’s Gxve Magnificence; Hailey Bieber’s Rhode skincare line and, in fact, Rihanna’s Fenty Magnificence.

Movie star names could also be on the label, however lots of the strains launched with well-known faces are literally financially backed by huge incubators and traders. Right here, a consistently up to date checklist of superstar magnificence manufacturers — and the businesses and traders behind them.

Jessica Alba‘s The Sincere Co., which is now publicly traded on the Nasdaq, has been backed by Lightspeed Enterprise Companions, L Catterton and plenty of different corporations.

Drew Barrymore‘s Flower Magnificence was one of many first superstar magnificence manufacturers to launch. It’s backed by model incubator and producer Maesa.

Kristen Bell launched her CBD private care model, Pleased Dance, in 2020 beneath Cronos Group.

Hailey Bieber‘s upcoming skincare model, Rhode, is backed by One Luxurious Group and different traders.

Millie Bobby Brown

Millie Bobby Brown launched Florence by Mills beneath Seashore Home Group.

Courtesy/Charlie Brown

Millie Bobby Brown owns the bulk place in her magnificence model, Florence by Mills. The enterprise was launched beneath Seashore Home Group, which now owns a minority stake within the firm.

Priyanka Chopra‘s Anomaly hair care is backed by model incubator Maesa.

Camila Coelho launched her magnificence and life-style enterprise Elaluz beneath Luxurious Model Companions.

Cindy Crawford’s Significant Magnificence is backed by Guthy Renker.

Billie Eilish launched her first perfume, referred to as Eilish, in 2021, in partnership with Parlux.

Becky G launched make-up model Treslúce Magnificence in partnership with the Madeby Collective, an incubator beneath the identical father or mother firm as Ipsy.

Woman Gaga launched Haus Labs in 2019. The make-up model is backed by Lightspeed Enterprise Companions.

Selena Gomez’s Uncommon Magnificence make-up line is backed by Nikki Eslami, who’s the founding father of New Idea Ventures, which additionally backs Gxve Magnificence.

Ariana Grande‘s R.E.M. Magnificence is backed by Forma Manufacturers.

Taraji P. Hensen launched TPH by Taraji, which makes hair and physique care, in partnership with incubator and producer Maesa, which is owned by Bain Capital.

Paris Hilton‘s perfume line is created by Parlux.

Kylie Jenner‘s Kylie Cosmetics is majority owned by Coty Inc., the tenth largest magnificence firm on this planet.

Scarlett Johansson launched her skincare model The Outset earlier in 2022, which is backed by The Najafi Cos.

Kim Kardashian’s magnificence model KKW Magnificence is backed by Coty, which owns a 20 p.c stake within the enterprise.

Kesha launched a magnificence model in 2019 with HipDot referred to as Kesha Rose.

Machine Gun Kelly‘s nail polish line, Un/Dn Laqr, was created with model incubator Unlisted Model Lab.

Alicia Keys launched her magnificence and private care line, Keys Soulcare, beneath E.l.f. Magnificence.

Jennifer Lopez‘s JLo Magnificence was developed in partnership with Guthy Renker.

Naomi Osaka‘s skincare model Kinlò is backed by A-Body, Initialized Capital and Endeavor, in addition to particular person traders Billie Jean King and Desiree Gruber.

Gwyneth Paltrow‘s Goop magnificence and life-style enterprise is backed by Greycroft, Lightspeed Enterprise Companions, Felix Capital and different traders.

Addison Rae‘s Merchandise Magnificence was launched in partnership with the MadeBy Collective.

Rihanna was an early entrant into the superstar make-up house with Fenty Magnificence in 2017, which launched beneath LVMH’s Kendo.

Tracee Ellis Ross

Tracee Ellis Ross

Michael Buckner/DDH

Tracee Ellis Ross‘ magnificence model, Sample Magnificence, is backed by Seashore Home Group, a model incubator, in addition to The Najafi Cos., which backs Sample and Seashore Home.

Gwen Stefani launched Gxve Magnificence earlier in 2022 in partnership with Nikki Eslami’s New Idea Ventures.

Kate Upton partnered with HatchBeauty Manufacturers, an incubator backed by Lion Capital, for her magnificence and wellness line Discovered Lively.

Jonathan Van Ness‘ hair care line JVN is backed by Amyris, a biotechnology enterprise that owns a number of manufacturers.

Naomi Watts’ cofounded magnificence retailer Onda Magnificence, is now owned by Amyris.

Rosie Huntington-Whiteley‘s Rose Inc. is backed by Amyris, the biotech firm that can also be behind JVN.


The Finest Hair and Magnificence Appears to be like on the 2022 Met Gala

Alicia Keys Goes Again to Coloration

The Metaverse: Magnificence’s Subsequent Frontier

Leave a Comment