Iconic magnificence model, Elizabeth Arden, has been pushing the boundaries of contemporary magnificence and empowering customers since 1910, and now the previous brick-and-mortar model is increasing its attain via its new partnership with Ulta Magnificence.
Founder and namesake of the model, Elizabeth Arden, was one of many first feminine entrepreneur’s of the twentieth century and made historical past by turning her thousand-dollar funding right into a billion-dollar model that’s now offered in over 120 nations. For the reason that very starting, the model has prided itself on empowering ladies and offering them with the very best high quality, luxurious magnificence merchandise that yield actual outcomes. Now, Elizabeth Arden is taking its objective and legacy to the subsequent stage by partnering with famend magnificence retailer, Ulta.
“Elizabeth Arden strives for a balanced channel assortment between e-commerce and conventional retail,” says senior vice chairman Received Park Costof. Costof explains why the model selected Ulta for his or her legendary enlargement in stating that “Ulta, the nation’s predominant retailer for magnificence, provides customers all kinds of brand name entry and data spanning reasonably priced to luxurious, clear to scientific, indie to mass, making the retailer a prime vacation spot for true magnificence fanatics and an vital associate in garnering new audiences for Elizabeth Arden.”
In recent times, Elizabeth Arden has amassed rave evaluations and a subsequently excessive variety of searches by devoted customers on Ulta’s website, particularly for the model’s Superior Ceramide Capsules ($54). Just like that of Glossier, the elevated demand and want for Arden merchandise on websites like Ulta is what prompted the model’s partnership. Now, avid Arden followers can look ahead to updates to Ulta’s new “Skincare We’re Loving” wall that can embody the entire manufacturers greatest promoting ceramide serums.
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