What’s occurring on the earth of magnificence manufacturers

After the pandemic, manufacturers are readjusting, integrating extra expertise and DTC retail, and are adjusting to new shopper pursuits. Points like sustainability are additionally opening up new white areas available in the market.

Make amends for what is going on on the earth of shopper manufacturers with these CosmeticsDesign articles.

Balancing development and retention: What One Rockwell says may be realized from Glossier layoffs

The DTC private care market has developed quickly and the latest layoffs by Glossier can train the trade how a model can misstep and what to know going ahead, says One Rockwell.

Early in 2022, well-known magnificence model Glossier introduced it will be shedding round one-third of its staff, and CEO of e-commerce consulting firm One Rockwell Shelly Socol advised CosmeticsDesign this may be an instance of a well-intentioned firm pursuing development and acquisition too aggressively.

Socol mentioned it’s vital to recollect Glossier’s story of success, having been based as a DTC model in 2014 by present CEO Emily Weiss after transitioning from a weblog. On the time, Glossier was efficient in growing a model round what its prospects wanted and effectively used Instagram, Socol mentioned.

Because the DTC market grew and traders and multinationals grew to become extra involved in “the following large factor”​ manufacturers like Glossier, Socol mentioned the model seemingly felt extra stress to create acquisition and development.

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“Acknowledging males’s uniqueness”: Schick rebrands to satisfy shoppers the place they’re


Shaving firm Schick launched a rebrand in March centered round exhibiting a greater variety of males, minimalist design and user-generated shopper tales on social media. CosmeticsDesign interviewed Matt Bell, senior vp of North America at Edgewell Private Care, concerning the rebrand and total repositioning.

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