Unique: Anita Dongre on constructing a style empire, bringing sustainability to Bollywood and extra

From dressing Kareena Kapoor Khan to the Duchess of Cambridge and Kim Kardashian: Anita Dongre has taken the style panorama in India international. The designer had the imaginative and prescient to infuse a component of consolation into designer outfits, ever since she was sixteen. In a profession spanning a long time, the imaginative and prescient has translated superbly together with her stellar creations. What makes her creations quintessentially elegant is that she components consolation into excessive style. In an trade that’s all about glitz and glamour, the designer strays away from the idea that magnificence is ache.

Aside from being an ace designer, Anita Dongre has been a pioneer in the case of sustainability in style. She has included consciousness into her enterprise practices and is consistently going the additional mile to cut back the carbon footprint of her model.

Her aware practices and cutting-edge designs are what have made her a favoured alternative of A-listers. She has dressed royals such because the Duchess of Cambridge in addition to Queen Mathilde of Belgium. Hollywood celebrities equivalent to Kim Kardashian, Beyonce, and Sophie Turner amongst others. In the case of Bollywood, she has dressed the likes of Kareena Kapoor Khan, Karisma Kapoor, Alia Bhatt, Janhvi Kapoor, Anushka Sharma, Katrina Kaif, Ranveer Singh, Kartik Aaryan, and others. Her designs had been additionally the popular alternative of Neha Dhupia on her wedding ceremony day.

We chat with Anita Dongre who discusses style, bringing sustainability to Bollywood and shares her attention-grabbing encounter with Kate Middleton, Duchess of Cambridge.

Anita Dongre

You began a style empire along with your sister with nothing however two stitching machines in your balcony. Out of your journey from there to changing into a family identify within the nation, what’s one factor that you’ve discovered alongside the best way?

After I was 16 and I went to study design, my goal was to at all times create style that may make girls be ok with themselves. For me, style is a really highly effective emotion and power to make individuals be ok with themselves. And in the present day that goal is made bigger by additionally making individuals who make our garments do good. Vogue is absolutely purpose-driven about making the wearer really feel good and making the maker do good as a result of this trade employs 1000’s of individuals and is such an enormous revenue generator concerned. That I feel is my most important unimaginable satisfaction in the present day.

Your creations have been donned by the largest names in Bollywood, from Kareena Kapoor Khan to Alia Bhatt. What do you assume separates your model from the remainder?

I really feel so great once I see all these great, wonderful girls put on our creations as a result of I respect and admire every certainly one of them. I feel once I design, as a lady I deliver empathy to the design desk – my type may be very snug and on the identical time it is vitally elegant, and I feel a number of thought goes behind what we do. So, I’d say it’s considerate, elegant, and cozy. I feel girls resonate with all these values I attempt to deliver to my design and put on them so superbly. I feel the cherry on the cake is when a lady carries off or designs so properly and he or she owns it when she wears it. I at all times assume the girl ought to personal the design and never the opposite method spherical and all these girls that you just named are unimaginable and the way they make the garments work.

Be it Madhuri Dixit, Karisma Kapoor, or Priyanka Chopra Jonas, the actors you gown are brimming with character and an genuine sartorial sensibility. Who’re a few of your favorite celebrities to decorate?

That is one powerful query to reply as a result of to me each girl is particular. Whether or not she is a celeb or whether or not she is only a shopper who walks into my retailer. Whether or not it’s a girl who’s going for her first job interview, it’s her wedding ceremony, an actor sporting your creation at an award operate, or in a public gathering, to me how they really feel within the garments is necessary. I actually assume in the present day the ladies who put on me are my inspiration.

Anita Dongre

Is there any style recommendation that you’ve shared with any of the main actors? May you share that recommendation with us?

I say this to everyone, to my clients additionally – don’t observe tendencies blindly. I feel everyone ought to put on what works for them, for his or her physique sort. To acknowledge your individual physique sort and spotlight the aspects that you just need to. An clever girl doesn’t observe tendencies blindly and I’d say, many of the girls who put on me are fairly clever.

You’ve dressed Neha Dhupia for her impromptu wedding ceremony which was deliberate in below 48 hours. How was the expertise dressing her for such an necessary day on such brief discover?

I’m very grateful to have such an awesome staff. Now we have at all times risen to the event after we get last-minute requests and a bride for us is at all times precedence primary as a result of she has bought a lot to take care of earlier than her wedding ceremony. So, I’d simply say thanks to my staff and all of us who put it collectively for her – it was simply nice teamwork. Simply ensuring the bride was completely happy was a very powerful job for us at that second.

Anita Dongre

You’ve dressed worldwide celebrities equivalent to Hillary Clinton, The Duchess of Cambridge, Kim Kardashian, Beyonce, Sophie Turner, and extra. How does it really feel to be on the forefront of Indian style?

I’ve been saying this for the longest and we’re nearly there now – I actually assume it’s excessive time Indian craft and Indian design deserves international recognition. When globally well-known girls like Kate Middleton put on us, it’s a nice day for Indian style and design. We want extra of that to get acknowledged now.  Once we dressed Kate, Anita Dongre was the seventh most googled designer on this planet so dressing celebrities like her does deliver Indian design to the forefront.

Are you able to share any enjoyable encounters with any of the worldwide A-listers you will have dressed?

Kim Kardashian was an editorial shoot, so I used to be not there, nor was I there for Beyonce. However I did have the great fortune to fulfill the Duchess of Cambridge in Buckingham Palance in London and it was a really pretty dialog we had. She shared her love for Rajasthan with me and mentioned that if there may be one place I need to come again and go to it’s Rajasthan and Jaipur. She is aware of I’m from there and mentioned that that was the explanation she selected my designs. So, we share our widespread love for Rajasthan and a lot of my design is impressed from there; it felt so good to listen to that she desires to go to there once more as a result of she feels she didn’t have sufficient on her first journey.

Anita Dongre

In the case of celebrities, we’ve got seen yr after yr that repeating outfits shouldn’t be one thing that has been a development. How can we modify that?

Celebrities and media have nice energy, and so they should use this energy to affect the remainder of society. I actually respect Queen Mathilde, the queen of Belgium, she wore certainly one of our outfits which she repeated. The Duchess of Cambridge additionally often repeats her personal outfits. So, I feel celebrities should maintain repeating outfits to ship the message that sustainability is the one method ahead for the style trade. It’s a large duty which they have to take very critically.

How can we make style in Bollywood extra sustainable?

I actually assume celebrities in the present day ought to be certain that they’re sporting cruelty-free style and assist clothes which can be handwoven and made by native artisans. Like I mentioned they maintain nice energy of their palms to drive this complete curiosity as a result of in the present day the world seems to be as much as what they do. So, they have to be sure that they themselves are making the appropriate selections and so many extra are going to observe. They have to assist manufacturers which can be round, and cruelty-free; they have to analysis and assist these which can be doing all of this.

Anita Dongre

You aren’t solely a artistic genius but in addition a pointy businesswoman with a number of manufacturers below your identify. What’s the one piece of recommendation you’d give to younger girls who draw inspiration from you?

I don’t know if I’m a pointy businesswoman, I don’t really feel like one. All these manufacturers are created as a result of they had been my dream and I simply principally come to work on daily basis and fulfill the goals that I’ve seen. So, I feel I’d inform each younger particular person on the market to consider in your goals, persevere with arduous work and dedication and you may see your goals come alive. I got here to work on daily basis and labored in the direction of that objective – All of it begins with a dream or a imaginative and prescient. And a perception that your imaginative and prescient is feasible.

Leave a Comment