G4 Shuts Down With Simply 1,000 Viewers

Revived gaming channel G4 at the moment ranks useless final in cable viewers — Recreation Over.

G4, the Comcast Spectacor-owned cable channel devoted to gaming, has shut down — once more.

Dave Scott, the Comcast Spectacor chairman and CEO, broke the information to the G4 workers in a memo circulated on Sunday. (IndieWire obtained the notice; it’s posted beneath.) Comcast Spectacor is the sports- and entertainment-focused subsidiary of Comcast that owns the NHL’s Philadelphia Flyers and used to personal the NBA’s Philadelphia 76ers. Forty-five staffers at G4 misplaced their jobs instantly because of the choice.

The shutdown comes just below a yr for the reason that channel’s relaunch final November. The channel’s relaunch — first introduced in July 2020 — adopted seven dormant years for the gaming channel, which first started in 2002. The early model of the community was operated by G4 Media, a three way partnership between Comcast and NBC Common Cable.

The channel ceased authentic programming in 2012, when NBC Common signed a cope with Hearst Publishing to relaunch it because the Esquire Community. In the end, the Esquire Community changed the Model Community as an alternative, however no new programming for G4 was created and a number of other cable corporations dropped it from their programming. The channel in the end ceased operations formally on New 12 months’s Eve 2014.

So what went fallacious this time? Amongst 120-something cable channels in third-quarter scores, G4 at the moment ranks useless final. In line with Nielsen, it attracts simply 1,000 complete viewers (on common) throughout each primetime (8-11 p.m.) and complete day (6 a.m.-6 a.m.). We didn’t miss any zeroes: 1,000 viewers.

How dangerous is that? Black Information Channel averages twice that in primetime; Comedy.TV and beIN Sports activities common 4x G4’s general primetime viewers; and beIN Sports activities en Español is 6x higher. From a viewership standpoint, all of these are nonetheless horrible — however you’ve not less than presumably heard of G4.

Working out of a studio in Burbank, California, G4 aired programming associated to gaming, with specific concentrate on esports gameplay. A lot of the channel’s programming is livestreamed on its Twitch and YouTube channels earlier than being edited for linear TV. The relaunch introduced again two of the channel’s signature sequence, “Assault of the Present!” (hosted by Kevin Pereira, Austin Creed, Kassem Gharaibeh, Gina Darling, Will Neff, and Fiona Nova) and “XPlay” (hosted by Adam Sessler, Indiana Black, Jirard Khalil, and Corey Smallwood). G4 launched the profession of Olivia Munn, who was purported to return when the channel got here again in 2021. She didn’t.

In the end a thousand viewers = Recreation Over. Beneath is the notice Scott despatched to workers on Sunday.

Crew:
As you recognize, G4 was re-introduced final yr to faucet into the recognition of gaming. We invested to create the brand new G4 as a web-based and TV vacation spot for followers to be entertained, be impressed, and join with gaming content material.

Over the previous a number of months, we labored arduous to generate that curiosity in G4, however viewership is low and the community has not achieved sustainable monetary outcomes. That is definitely not what we hoped for, and, in consequence, we have now made the very troublesome choice to discontinue G4’s operations, efficient instantly.

I do know that is disappointing information, and I’m dissatisfied, too. I wish to thanks and everybody on the G4 workforce for the arduous work and dedication to the community.

Our human sources workforce is reaching out to you to give you assist, focus on different alternatives that could be out there, and reply any questions you will have.

Thanks once more for all your arduous work for G4.

Sincerely,

Dave Scott
Chairman and CEO
Comcast Spectacor

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