Stormzy has sparked a rapturous response on-line with the shock launch of a brand new 11-minute music video that includes a plethora of cameos together with Usain Bolt, Jose Mourinho and Louis Theroux.
Mel Made Me Do It’s the rapper’s first solo effort in practically three years and its sharp, twisting rhymes put his songwriting prowess and supply on full present.
Together with no refrain or hook, the shock launch on Thursday night time triggered an instantaneous outpouring of acclaim on-line and racked up greater than half one million views on YouTube inside hours.
A lot of the preliminary pleasure on social media centered on the looks of Mourinho – and reference to the favored meme of the soccer supervisor’s “if I converse I’m in huge bother” remark.
However there was additionally widespread reward for cameos from an array of pioneers of Black British tradition, together with Gabrielle, Ian Wright, Jazzie B, Malorie Blackman, Trevor Nelson, Dave, JME and a tribute to late SBTV founder Jamal Edwards.
Stormzy opens the observe with him in a theatre, saying: “I have been the goat for thus lengthy I suppose it isn’t thrilling after I win.
“So in fact, they do not like me, I am the king”.
The primary verse additionally features a doable reference to fellow rapper Chip who has launched a collection of so-called diss tracks geared toward Stormzy.
Stormzy does not namecheck him, merely rhyming: “Aight, inform me why oh why would I reply to him?
“I go away him hanging like Kyrie on the rim, hm”.
Regardless of not being talked about by identify, Chip posted a tweet seemingly in response, asking: “Why am I trending.”
The video goes on to characteristic Olympic 100m sprinter Bolt watching a talkshow on TV during which Jonathan Ross and Zeze Millz interview Stormzy alongside Theroux and runner Dina Asher-Smith.
As he sits on the couch saying “We do not inform lies”, Louis Theroux – himself the topic of rap-related meme – chimes in they usually each add the subsequent line: “I believe the youngsters name it no cappin'”.
Later, the video contains a shot of Stormzy standing with Mourinho – each holding fingers to their lips – and samples a well-known clip of the previous Chelsea supervisor during which he says: “I choose actually not converse, If I converse I’m in huge bother.”
One other line contains a homage to a different member of hip-hop royalty, Lauryn Hill.
“Phrase to Lauryn, I’ll die on this Hill,” says Stormzy, over a pattern of the legendary artist saying “heebie jeebies” from the 1996 Fugees traditional Prepared Or Not.
The reception on social media was nearly common in its reward, with many suggesting the artist had chosen to showcase his capability as a rapper after his enormous reputation lately drew accusations this had been overshadowed by his standing as a pop star.
Reacting to the video, author and poet Musa Okwonga stated: “Stormzy’s new observe is unimaginable. He has by no means rhymed this properly. Excellent use of patterns and flows, and that video is an instantaneous traditional. My goodness.”
Well-liked YouTuber Jon Denton stated: “Is that Usain Bolt? Jonathan Ross and Zeze Millz? Oh my god, Stormzy has gone clear. He is gone clear.”