Why Charlie Collier Is the Star Roku Wants in Its President

The Fox Leisure CEO and former AMC visionary will lastly get to make his mark within the streaming house.

Charlie Collier, who oversaw AMC Networks in its “Mad Males,” “Breaking Dangerous,” and “The Strolling Useless” heyday, is taking his abilities to Roku to function president of Roku Media. A job description may say he’s bridging the gaps between promoting, content material, and shoppers throughout Roku’s streaming platform, together with The Roku Channel.

Those that know Collier see it just a little in another way. “Individuals are going to wish to speak to Roku now as a result of they wish to speak to Charlie,” mentioned Michael Kassan, a media and promoting advisor and Medialink principal. “Charlie is a star.”

Collier at present leads Fox’s broadcast community, its actuality programming, and its studios. He’s not particularly hands-on with information, sports activities, and streaming (For Fox, that’s largely Tubi.) At Roku, Collier will get to actually be the person; the promise of all that oversight, particularly the streaming half, was enticing to the person who left AMC whereas AMC+ was in its AMC Premiere infancy.

Now Collier is leaving Fox after 4 years. He departs on good phrases with company CEO Lachlan Murdoch, we’re advised. Sure, Collier, whom one particular person we spoke with for this story known as “one of the well-liked executives within the trade,” may even appeal a Murdoch on his manner out the door.

Kassan mentioned he considers Collier a longtime good friend. “He clearly understands the ‘present’ half, however he actually has an appreciation for the ‘enterprise’ half,” he mentioned.

Whereas most community executives view commercials as a vital evil accompanying their artwork, Collier, who began on the ad-sales aspect, all the time checked out it as “that’s what pays the payments, guys,” Kassan mentioned. (Insert meta-“Mad Males” reference right here.)

Anthony Wooden, Roku’s founder and CEO, absolutely appreciates that — particularly if it accelerates his promoting income.

Don Draper (Jon Hamm) in AMC's

Don Draper (Jon Hamm) in AMC’s “Mad Males” Season 4, Episode 13

Michael Yarish / AMC

“There’s a great alternative to additional speed up and evolve Roku’s enterprise because the streaming platform constructed for promoting, and Charlie is the perfect particular person to assist us capitalize on the second,” Wooden mentioned final week in a press release saying the rent. “He’s a confirmed chief who brings huge expertise, a historical past of evolving companies, sturdy inventive instincts, expertise relationships, and a observe document of driving income and development. He’ll play an integral position in serving to us obtain even higher success as a next-generation media firm.”

Collier, who lives in Connecticut and will likely be primarily based in New York Metropolis, will report back to Wooden. When Collier begins work at Roku in a couple of month, his direct reviews will embrace Rob Holmes, Roku’s VP programming; Alison Levin, VP advert income and advertising options; Louqman Parampath, VP advert product; and Mirjam Laux, VP worldwide promoting and content material.

The Collier rent is Roku’s greatest splash thus far in unique programming, which incorporates “Bizarre: The Al Yankovic Story,” the Quibi play, and the “Zoey’s” Christmas film. It’s clearly a precedence for Roku, which in November 2021 introduced plans to develop greater than 50 sequence over the the subsequent two years. In 2021, half of The Roku Channel’s High 10 on-demand titles have been originals; the channel ranks within the High 5 on Roku’s platform. Roku’s inventive partnerships embrace Lionsgate, BBC Studios, Kevin Hart’s Hartbeat Studios, Reese Witherspoon’s Whats up Sunshine, Cinestar Photos, ITV, Love Productions, World of Surprise and others.

Launched as streaming-gateway gadget producer, Roku wants assist. Final month, fairness analysts at MoffettNathanson downgraded Roku inventory (once more — in addition they downgraded it the earlier November and upgraded it in April) to “underperform.” ROKU shares buying and selling on the NASDAQ are down 76 % year-to-date. (Fox, an outlier in media, is down *simply* 19 %; AMC Networks is down 45 %.) Roku was actually value 8 occasions as a lot final summer season than it’s at present.

“Roku is a pioneer in streaming tv and has achieved scale and vital relationships with our companions that can proceed to be distinctive and beneficial at this pivotal time within the trade,” Collier mentioned in a press release of his personal final week when the information shocked Fox. “As a associate of Roku, I’ve seen firsthand the facility and potential the platform offers advertisers, companions, content material creators, and shoppers. I’m desperate to work with Roku’s proficient group to proceed to innovate, develop, and convey the corporate and its companions to the subsequent stage.”

Weird: The Al Yankovic Story

“Bizarre: The Al Yankovic Story”

Roku

Collier is usually credited with remodeling the previous American Film Classics from a station that actually performed traditional American films to a participant in status dramas, or as Kassan put it, “from a moribund community of outdated films to a number one mild in unique content material.” Collier, nonetheless,  isn’t the man who greenlit “Mad Males,” though he did shepherd it into an American traditional.

And Collier was a part of the management group at AMC that gave the go-ahead to “Breaking Dangerous,” which finally birthed “Higher Name Saul” (additionally throughout his tenure), in addition to “The Strolling Useless.” We are able to’t — or gained’t — listing all the zombie apocalypse spinoffs.

At Fox, Collier helped convey “Bob’s Burgers” animation firm Bento Field and indie studio MarVista below the Fox umbrella. Along with his high-profile posts at AMC Networks and Fox, Collier has additionally held enterprise and gross sales roles at Oxygen Media and A+E Networks.

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