- the marketing campaign signposts the actions Britons ought to take as they put together to journey overseas
- marketing campaign recommends travellers test FCDO journey recommendation for his or her vacation spot
- travellers prompted to get acceptable journey insurance coverage
A brand new marketing campaign begins at present urging Britons to Get Journey Sensible earlier than they go overseas this summer season.
The marketing campaign, which is able to run throughout Overseas, Commonwealth & Improvement Workplace (FCDO) social media channels, is supported by companions together with TUI, Gatwick Airport, Liverpool John Lennon Airport, ABTA and the Affiliation of British Insurers. It’ll signpost travellers to the important info they want as they put together to go abroad.
With individuals throughout the nation planning holidays, the marketing campaign recommends traveller test FCDO journey recommendation and get journey insurance coverage earlier than they depart.
Analysis exhibits that FCDO journey recommendation is essentially the most generally used and trusted supply of recommendation for Britons travelling overseas. In 2021, there have been over 150 million views of FCDO journey recommendation pages.
There may be FCDO journey recommendation for over 200 locations which is saved below fixed overview to make sure it displays the newest info. FCDO journey recommendation goals to offer goal info and recommendation to assist British individuals make better-informed selections about worldwide journey and plan for a trouble-free journey. It covers important subjects together with entry necessities, security and safety points, well being dangers, particulars about native legal guidelines and data on the risk from terrorism.
The marketing campaign will even emphasise the significance of getting acceptable journey insurance coverage and ensuring travellers know what their cowl does and doesn’t present.
Jennifer Anderson, Director of Consular, FCDO, stated:
Individuals are naturally enthusiastic about what could also be their first vacation overseas for two years.
Step one for anyone pondering of going overseas is to Get Journey Sensible and test the FCDO’s journey recommendation and subscribe to updates.
Within the occasion of an emergency abroad, a consular officer is obtainable 24/7 to offer preliminary assist and recommendation. However buying the suitable journey insurance coverage, declaring any pre-existing circumstances and familiarising your self with coverage exemptions is an absolute should. With out insurance coverage, you danger being left with a invoice of 1000’s of kilos if issues go flawed whereas overseas
Mark Tanzer, Chief Govt, ABTA – The Journey Affiliation, stated:
This summer season would be the first time that many individuals have travelled abroad for the reason that begin of the pandemic, so we’re eager to remind holidaymakers of the vital steps they should take to have a protected and satisfying journey corresponding to checking FCDO journey recommendation, ensuring their passport will likely be legitimate for his or her journey dates and taking out journey insurance coverage.
When travelling, individuals ought to ensure they arrive on the time suggested by their airline, get the journey paperwork they want prepared for check-in, and familiarise themselves with the foundations round hand baggage.
Along with the Get Journey Sensible marketing campaign, the British Consulates in Palma and Ibiza are operating their annual marketing campaign, now in its third 12 months, encouraging younger British holidaymakers to ‘Stick With Your Mates’ and have a vacation to recollect, somewhat than one to overlook. The marketing campaign can also be set to run in Cyprus.
The Stick With Your Mates marketing campaign was developed in response to various tragic accidents involving younger British vacationers visiting the Balearic Islands – many involving falls. Investigations by the British Consulate in Palma discovered that the overwhelming majority of great incidents came about when the people had been on their very own, having been separated from mates. The marketing campaign provides younger individuals suggestions and recommendation on the right way to take care of one another and assist keep away from critical accidents on vacation.